Tsum Tsum brings adorable Disney characters to life in a fun, stackable and collectable style. The game has over 46 million downloads worldwide and the top ranking characters are Minnie, Stitch, Mickey, Pooh, Marie, Dumbo, Donald, Eeyore, Piglet and Tigger.
New products are released in waves to build and sustain demand. Sales are led by plush, but apparel and accessories are performing above forecast. Tsum Tsum Kingdom, Disney’s new live action short series has just launched on YouTube and social media and it features the plush in real world settings as they go on fun-filled adventures.
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